Global Energy Enterprises Sustainable Brand Value Research Report released

On November 1, the "2023 Tsinghua National Image Forum" with the theme of "Chinese Path to Modernization and Construction of National Image Construction" was held in Beijing. The forum was hosted by the National Image Research Center of Tsinghua University. At the conference, the Center and the GoldenBee Consulting jointly released the Global Energy Enterprises Sustainable Brand Value Research Report.
 

 

 
The Report mainly evaluated 74 energy enterprises from 25 countries in the 2022 Fortune Global 500 list, among which the State Grid Corporation of China, Shell and Saudi Aramco ranked the top three.
The Report has firstly constructed a model and method for evaluating the sustainable brand value of enterprises, and applied it in the global energy enterprises. It is the latest voice of China in the field of brand, which will lead the global brand development trend, and will also enhance China's voice in brand evaluation in the future.
 

 

The launch ceremony of the Global Energy Enterprises Sustainable Brand Value Research Report

From left: Song Xuebao, Deputy Director of the National Image Research Center and Associate Professor of the School of Economics and Management of Tsinghua University; Fan Hong, Director of the National Image Research Center of Tsinghua University; Yin Gefei, Founder and Chief Expert of GoldenBee Consulting; Sui Qian, Director of the Brand Research Office of the National Image Research Center of Tsinghua University.