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Beijing MTR Corporation Limited (BJMTR): Innovative safety promotion guarantees the safe operation of subway

2017-10-24未知admin0010


Company Profile
 
Beijing MTR Corporation (BJMTR) is the first foreign invested cooperation company in urban railway transportation sector in mainland China. BJMTR was established in January 16, 2006. It is jointly invested by Beijing Infrastructure Investment Co. Ltd (BIIC, 2%), Beijing Capital Group (BCG, 49%) and MTR Corporation (MTR, 49%) It is operating Beijing Metro Line 4, Daxing Line, Line 14 and Line 16.
 
Challenges
 
Subway is an important part of urban public transportation, and is also an important carrier to ease urban traffic pressure. However, with the continuous increase of railway traffic flow, the pressure on passenger transport organization is growing. In 2016, the total number of passengers per day in Beijing’s railway transportation network has exceeded 12 million. With large passenger flow, while enhancing subway safety operation, how to strengthen passengers’ self-awareness and the awareness of metro safety (especially those of primary and junior students) is an important factor in maintaining metro safety operation.
 
Solutions
 
For better popularizing the knowledge of subway safety and civil bus ride to the public and raising public awareness and understanding of Metro industry, BJMTR gives full play of its industrial advantage, and open high-quality metro industrial resources to the public. Since the opening of the first Metro Line (Line 4) in 2009, BJMTR has continuously conducted metro safety publicity activities. In 2016, BJMTR integrated multiple safety publicity activities to launch the “BJMTR Metro Safety Training Camp”. For different groups, this project enhances passengers’ awareness of safe metro transportation through BJMTR Safety Class, Metro occupational experience, theme activities, etc.
 
Aiming to the primary students in grade 1 ~ 3, and the community children aged 3 ~ 15 and their parents respectively, BJMTR Safety Class at Campus and Community, combining with hot parent-child educational system, such as scientific experiment, children’s drama, parent-child sinology, makes children and parents learn about the safety details of Metro transportation and figure out the importance of metro safety transportation through humorous and interesting explanation and demonstration from BJMTR metro safety instructors.
 
The subway is a large and complex system. Aiming to different Metro operation links, “Metro occupational experience” is designed for the teenagers aged 10-16. Through leading students to metro operation core areas, such as subway station, subway repair depot, etc. this project communicates and interacts with metro staff at zero distance, and makes students experience the work of station, maintenance, volunteer services to deepen their understanding of this important means of urban transportation and improve their metro safety and civilized transportation awareness in a subtly way.
 
In theme activities, in order to guide the young children and their families to know the metro and understand the metro industry, BJMTR, Beijing Municipal Commission of Transport and Beijing Municipal Commission of Education jointly held “Beijing Children’s Poster Contest on Metro Transport”. More than 2,000 students from 121 primary schools in 11 districts of Beijing participated in this contest. This contest guides children to express the wish of building a wonderful metro transportation environment through hand-painted public welfare posters.
 
Achievements
 
Social benefits
 
BJMTR Metro Safety Training Camp has held 56 activities, which cover tens of thousands of students and their families from 159 primary schools and junior high schools. Various activities create an ease and happy environment children and their parents to learn how to use the subway facilities properly and safely.
 
According to statistics, series safety education has caused all kinds of subway passenger accidents in Metro Lines of BJMTR to fall in different degrees. In 2016, the accident rate caused by passengers themselves was 0.21 person-time per million passengers, decreasing by 16% year-on-year in comparison with that of 2015. With increased passenger capacity and operation pressure, the safety level of passengers shows a positive trend.
 
Economic benefits
 
It is helpful to enhance the social brand influence of BJMTR by leading stakeholders to BJMTR for understanding of metro work more closely. Moreover, the guidance of safety transportation guarantees the highly-efficient operation of subway. The metro lines operated by BJMTR keeps a high level of operation performance, the average on-time rate of Metro Line 4, Daxing Line and Line 14 exceeded 99.9% in 2016.
 
Prospect
 
“Heart Along with Transportation” is the service concept of BJMTR. With the increasing passenger volume of Beijing urban railway transportation network, as one of the important factors impacting on metro safety operation, normative and orderly behavior of taking the subway is more significant. BJMTR makes full use of Metro Safety Training Camp to carry out more safety publicity activities with unique characteristics of metro industry, broaden the promotion of cartoon series Rookie Stories, and contribute to green and safe transportation through publicity videos and print ads that are more interesting and more likely to close the audience.
 
 
 
 
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