China Life：Opening up new opportunities for college-graduate village officials

Company profile
China Life Insurance (Group) Company and its subsidiaries (hereinafter referred to as China Life) constitute the largest commercial insurance group in Mainland China. Its business covers life insurance, property & casualty insurance, pension plans (corporate annuity), asset management, industrial investment and overseas operations to satsfy customers’ need in life insurance and investment. Now it has 216 million effective long-term individual and group life insurance policies, annuity contracts and long-term health insurance policies.
China Life, headquartered in Beijing, has 20,963 branches in China with97,607 employees,979 thousand salesmen and 28.265 billion yuan of registered capital.. China Life was listed in New Yorl and Hong Kong and in January 9, 2007, China Life returned to China A share market. By the end of 2015, the total assets of China Life and its subsidiaries has reached 2.4483.15 trillion yuan,ranking first in life insurance industry in China.
Challenges
College-graduate village officials are mainly undergraduate and graduates, and most of them are member of Communist Party of China and Excellent Cadre of Communist Youth League of China, etc. they adapt to the relatively backward environment in countryside and get close to the mass in serving rural areas. They are also working hard , master relevant policies and accumulate a large number of practical work experience, effective supporting rural economic development.
But there is a matching deviation between talent supply and market demand in China, which leads to a narrow employment choice after the college-graduate village officials finish their service in the rural area.it is hard to continue to play their experience and management ability accumulated from the service period.
As China's largest insurance company, China Life has long been faced with the plight that the grass-roots personnel are with low quality, weak management ability and low education background. if China Life can recruit talents with high quality high and rich grass-root experience, it is very beneficial to develop grassroots organizations,  and improve overall business level and the management personnel reserve .
Solutions
In order to make use of its own advantages and to support the Party and government’s policy of encouraging college graduates to work in rural areas, China Life vigorously promotes the work of covering critical illness and personal accident insurance to college-graduate village officials. China Life actively implements the requirements of the Notice about Providing Critical Illness Insurance and Personal Accident Insurance for College Graduate Village Officials issued by the office of the Organization Department of the CPC Central Committee and the party committee of the company, and does a good job in insurance services.
China Life, on the one hand, makes use of the market means of commercial insurance to help the Party and the government to solve problems, and on the other hand, provides cogent insurance and guarantee for college graduate village officials, which is conducive to the group’s stability and enables them to serve the people at the grass-roots level better. In order to guarantee the smooth progress of the work, China Life assigns the heads of the branch offices in each province as team leaders of the project. Members from the business department, financial department and the support department have formed a special working team to guarantee the insurance fee patronage, business contracting and the efficiency of the settlement of claims.
Besides, in order to further implement other policies and measures related to college graduate village officials and to create more jobs for them, China Life  launched the special recruitment project in 2010 to introduce college graduate village officials who have taken their indentures to work in grass roots organizations or institutes. With the support and under the guidance of the Organization Department of CPC of China Central Committee, China Life Insurance keeps recruiting college graduate village officials who have taken their indentures for 5 straight years to assistant sales managers working in city, state or county branches with marketing, mainly focusing on sales support, human resources development, performance management, job training, and daily management. The company makes great efforts to recruit those college graduate village officials, observing disciplines and laws, honest and trustworthy, with excellent characters and professional ethics and having a love for financial insurance business, and have created a new working space for them. This not only helps the company assume its social responsibility, but also injects high-qualified grass roots talents for the company. 
Guarantee salary to show its humanistic care. The company perfects related policies to make the prospect of these recruited college graduate village officials visible, touchable and realizable, and uses a good career prospect to attract and retain them. The company also makes a preliminary salary protection mechanism targeted for these recruited college graduate village officials. Specifically, in the first two year after they enter the company, the head office will provide a grass roots pension of RMB 500 per month to each of them. Meanwhile, branch offices in province level are required to make corresponding special policies and special subsidy schemes. For instance, the target salary provided by the branch office of Hebei is 30% higher than their annual salary as village officials, not including the pensions provided by the head office in the first two years. The branch office of Hebei also carries out annual assessment. For those rated as excellent, good, and qualified, they will receive a bonus that is respectively 120%, 110% and 100% of their performance pay.
Strengthen training to let everyone fully display his talents. The company builds a multilevel and broad coverage training mode for college graduate village officials who have taken their indentures. Through measures of orientation training, job rotation, tutorial system and young talents program, the company helps college graduate village officials to realize role transition, to integrate into the company as soon as possible, and to match personnel with position. The branch office of Henan province holds at least two training classes each year, that is, new staff and tutors training class and college graduate village officials secondment training class, and makes it clear that they can follow the career development route of from being just a member of the company to group training to lecturer and to team manager. Since the implementation of this policy, there are 60 college graduate village officials having become grass roots team managers, and nearly 20 of them have become the leading members of county branch offices or department leaders of branch offices in cities.
Achievements
Social benefits
China Life provides insurance business for college-graduate village officials in most provinces and cities across the country and annually serve more than 200,000 college-graduate village officials. By the end of 2015, China Life have accepted insurance of 120,106 college-graduate village officials, accounting for 70.13% of the total insurance; In 2015 the company handled 36 cases with more than 7 million Compensation expenses. Its work won the recognition from Organization Department of the CPC Central Committee, China Insurance Regulatory Commission, and related local organizations.
For the past five years, China Life has recruited thousands college-graduate village official. With the company's salary security, special subsidy policy and strengthened training, they have generally grown into the backbone at the grass-roots level and even took the leadership positions, which not only brings a bright future for their own career development, but also provides important support for the development of China Life at the grass-roots level.
Prospect
In the future, when continuing to vigorously carry out insurance business for college-graduate village official, and launching special recruitment of college-graduate village official, China Life sets up the special channel for college-graduate village official in campus recruitment, give special marks on the resumes of college-graduate village official, and accordingly relax the condition.
In addition, five branches of China Life in Jiangsu, Hebei, Guangdong and other places have carried out special recruitment of college-graduate village official. China Life will continue to push forward the college-graduate village official (after they expire) recruitment project based the existing social responsibility results, to promote the college-graduate village official to have orderly work shift and career growth so as to increase China Life’s talent team construction and strive to become an first-class international life insurance company with the win-win and co-existence of customer, shareholders, employees and partner.Company profile
China Life Insurance (Group) Company and its subsidiaries (hereinafter referred to as China Life) constitute the largest commercial insurance group in Mainland China. Its business covers life insurance, property & casualty insurance, pension plans (corporate annuity), asset management, industrial investment and overseas operations to satsfy customers’ need in life insurance and investment. Now it has 216 million effective long-term individual and group life insurance policies, annuity contracts and long-term health insurance policies.
China Life, headquartered in Beijing, has 20,963 branches in China with97,607 employees,979 thousand salesmen and 28.265 billion yuan of registered capital.. China Life was listed in New Yorl and Hong Kong and in January 9, 2007, China Life returned to China A share market. By the end of 2015, the total assets of China Life and its subsidiaries has reached 2.4483.15 trillion yuan,ranking first in life insurance industry in China.
Challenges
College-graduate village officials are mainly undergraduate and graduates, and most of them are member of Communist Party of China and Excellent Cadre of Communist Youth League of China, etc. they adapt to the relatively backward environment in countryside and get close to the mass in serving rural areas. They are also working hard , master relevant policies and accumulate a large number of practical work experience, effective supporting rural economic development.
But there is a matching deviation between talent supply and market demand in China, which leads to a narrow employment choice after the college-graduate village officials finish their service in the rural area.it is hard to continue to play their experience and management ability accumulated from the service period.
As China's largest insurance company, China Life has long been faced with the plight that the grass-roots personnel are with low quality, weak management ability and low education background. if China Life can recruit talents with high quality high and rich grass-root experience, it is very beneficial to develop grassroots organizations,  and improve overall business level and the management personnel reserve .
Solutions
In order to make use of its own advantages and to support the Party and government’s policy of encouraging college graduates to work in rural areas, China Life vigorously promotes the work of covering critical illness and personal accident insurance to college-graduate village officials. China Life actively implements the requirements of the Notice about Providing Critical Illness Insurance and Personal Accident Insurance for College Graduate Village Officials issued by the office of the Organization Department of the CPC Central Committee and the party committee of the company, and does a good job in insurance services.
China Life, on the one hand, makes use of the market means of commercial insurance to help the Party and the government to solve problems, and on the other hand, provides cogent insurance and guarantee for college graduate village officials, which is conducive to the group’s stability and enables them to serve the people at the grass-roots level better. In order to guarantee the smooth progress of the work, China Life assigns the heads of the branch offices in each province as team leaders of the project. Members from the business department, financial department and the support department have formed a special working team to guarantee the insurance fee patronage, business contracting and the efficiency of the settlement of claims.
Besides, in order to further implement other policies and measures related to college graduate village officials and to create more jobs for them, China Life  launched the special recruitment project in 2010 to introduce college graduate village officials who have taken their indentures to work in grass roots organizations or institutes. With the support and under the guidance of the Organization Department of CPC of China Central Committee, China Life Insurance keeps recruiting college graduate village officials who have taken their indentures for 5 straight years to assistant sales managers working in city, state or county branches with marketing, mainly focusing on sales support, human resources development, performance management, job training, and daily management. The company makes great efforts to recruit those college graduate village officials, observing disciplines and laws, honest and trustworthy, with excellent characters and professional ethics and having a love for financial insurance business, and have created a new working space for them. This not only helps the company assume its social responsibility, but also injects high-qualified grass roots talents for the company. 
Guarantee salary to show its humanistic care. The company perfects related policies to make the prospect of these recruited college graduate village officials visible, touchable and realizable, and uses a good career prospect to attract and retain them. The company also makes a preliminary salary protection mechanism targeted for these recruited college graduate village officials. Specifically, in the first two year after they enter the company, the head office will provide a grass roots pension of RMB 500 per month to each of them. Meanwhile, branch offices in province level are required to make corresponding special policies and special subsidy schemes. For instance, the target salary provided by the branch office of Hebei is 30% higher than their annual salary as village officials, not including the pensions provided by the head office in the first two years. The branch office of Hebei also carries out annual assessment. For those rated as excellent, good, and qualified, they will receive a bonus that is respectively 120%, 110% and 100% of their performance pay.
Strengthen training to let everyone fully display his talents. The company builds a multilevel and broad coverage training mode for college graduate village officials who have taken their indentures. Through measures of orientation training, job rotation, tutorial system and young talents program, the company helps college graduate village officials to realize role transition, to integrate into the company as soon as possible, and to match personnel with position. The branch office of Henan province holds at least two training classes each year, that is, new staff and tutors training class and college graduate village officials secondment training class, and makes it clear that they can follow the career development route of from being just a member of the company to group training to lecturer and to team manager. Since the implementation of this policy, there are 60 college graduate village officials having become grass roots team managers, and nearly 20 of them have become the leading members of county branch offices or department leaders of branch offices in cities.
Achievements
Social benefits
China Life provides insurance business for college-graduate village officials in most provinces and cities across the country and annually serve more than 200,000 college-graduate village officials. By the end of 2015, China Life have accepted insurance of 120,106 college-graduate village officials, accounting for 70.13% of the total insurance; In 2015 the company handled 36 cases with more than 7 million Compensation expenses. Its work won the recognition from Organization Department of the CPC Central Committee, China Insurance Regulatory Commission, and related local organizations.
For the past five years, China Life has recruited thousands college-graduate village official. With the company's salary security, special subsidy policy and strengthened training, they have generally grown into the backbone at the grass-roots level and even took the leadership positions, which not only brings a bright future for their own career development, but also provides important support for the development of China Life at the grass-roots level.
Prospect
In the future, when continuing to vigorously carry out insurance business for college-graduate village official, and launching special recruitment of college-graduate village official, China Life sets up the special channel for college-graduate village official in campus recruitment, give special marks on the resumes of college-graduate village official, and accordingly relax the condition.
In addition, five branches of China Life in Jiangsu, Hebei, Guangdong and other places have carried out special recruitment of college-graduate village official. China Life will continue to push forward the college-graduate village official (after they expire) recruitment project based the existing social responsibility results, to promote the college-graduate village official to have orderly work shift and career growth so as to increase China Life’s talent team construction and strive to become an first-class international life insurance company with the win-win and co-existence of customer, shareholders, employees and partner.