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China Merchants Property Development :To drive urban transformation and upgrade by turning the old plants to a modern park.

2016-07-15Sino-Swedish Corporate Socialadmin0010

Company Profile

China Merchants Property Development Co., Ltd. (CMPD in brief), was found in 1984. As the flagship company of the real estate, it is headquartered in Shenzhen. The real estate is one of the three core industries under the central state-owned enterprise, China Merchants Group. With real estate development as its core business, the company owns several park supporting industries, such as property management, real estate agency and electricity supply, and forms a product structure focusing on both rent and sales, and its business has covered 30 cities in China after 30 years of development. the company advocates comprehensive community resources to integrate development capacity, “green real estate development concept”, “whole-course service system” and “steady operation and management”, CMPD is considered to be the earliest practitioner and an accomplished paragon of “city operation” and “sustainable development” in China’s real
With the faster pace of urbanization and the transformation of urban economic structure, the factories and plant clusters, once on behalf of city’s industrial civilization, have gradually withdrawn from the historical stage. Only in the Pearl River Delta region, there are hundreds of million square meters of old plants. To tear down and rebuild these old plants will produce dust, noise and construction waste and pollute the environment. Moreover, since the most of non-occupied plants have not reached the deadline of design lifetime, the demolition will cost highly, and waste a lot of resources. So it has been an urgent problem for urban construction that how can we rebuild the plants effectively and reasonably, make the reconstructive plants a high value-added product with various benefits including economic utility, environmental benefits and cultural heritage, and  promote the industrial and urban transformation and upgrading.

Make the green concept run through the full life-cycle of the project and create a model for rebuilding the old plants

Built in the early 1980s, the Sanyo factory area was the predecessor of the Nanhai ECOOL. With high-speed economic development, the factory plants have been gradually eliminated and were idle. CMPD puts the green ecological development concept and practice into the full life-cycle of the project, plans and designs the system simulation in stages and analyzes every programs., it gathers more than 60 green technologies to realize integrated innovation. A series of measures are implemented to rebuild the old plants from the construction ,the indoor layout to landscape, such as adopting temperature and humidity independent control air conditioning system to reduce energy consumption, using modular vertical gardening, ventilation and air conditioning technology to improve building environment, and utilizing artificial wetlands and rainwater collection system to discharge no sewage and reuse all recycled water. The comfortable and low-loss construction environment makes the Nanhai ECOOL regain the vigor of the times architecture.
The cultural and creative industrial park transforms the “manufacturing site” into the “gathering spot for cultural creative industry ”.
For the sake of long-term development of Nanhai ECOOL, CMPD insists in introducing mature cultural and creative enterprises and high-end art and leisure business, and designs the park buildings elaborately so as to build up an individualized and free creative milieu. In addition, by building 5 major platforms of financial service, AC show, propaganda and promotion, lease management and information distribution, CMPD helps enterprises to solve the problems in funds, technologies and talents , and provides convenience for the transformation from art value to economic value. Today, Nanhai ECOOL has attracted 146 cultural and creative enterprises and formed a cultural and creative industries gathering place featuring architectural landscape design, industrial design and artistic creation.
Form “integration of urban and production” operation pattern to promote the transformation and upgrade of urban industries
Nanhai ECOOL is just an epitome of CMPD in rebuilding and upgrading old industrial areas. By rebuilding, Shekou network valley has transformed from a place with a lot of old plants to an Internet and e-commerce industry base, integrating high-tech with cultural industries. Besides, some places, like the industrial design ports, are also transformed from old industrial areas and old plants. After years of practice and experience, CMPD has gradually formed the development and operation mode of “integration of urban and production”, and continues promoting the upgrades of both urban function and industrial structure in green constructions, low-carbon industries and green humanities.
Economic benefits
To keep the minimal costs during the full life cycle of the construction,,CMPD chooses the time-averaged green technologies to carry on the budgeted cost statistics and estimate payback period. Taking the building 3 of Nanhai ECOOL for example, the rebuilding cost of green constructions increases more than 8 million yuan. However, every technology saves the operating cost of about 2.4 million yuan every year. In this way, the green incremental cost can be covered in 5 years. The good environment and elaborate operation of Nanhai ECOOL attracts many creative enterprises. The park of Nanhai ECOOL has 146 cultural and creative enterprises, including the world's largest toy design company Hasbro and Canada L & A landscape design firm. It has become a creative business card of Shenzhen and the potential commercial value it brings is definitely enormous.
Environmental benefits
CMPD’s green transformation of existing industrial constructions avoids a lot of construction waste and reduces the re-consumption of resources. The comprehensive environmental benefits are obvious. In all these benefits, the Building 3 project of Nanhai ECOOL becomes the retrofitting project that first gets the Green Building Award of the International Housing Association in China and the only renewable energy demonstration project in Shenzhen. In this project, comprehensive energy-saving rate reaches up to 65%,and it can save about 2.4 million kw/h every year. This is equivalent to reducing 1000 tons of standard coal consumption and 2393 tons of carbon dioxide. Besides, the utilization rate of rain and the other non-traditional water resources is 41% and the water-saving rate is 50%. Every year it can save 10 thousand tons of water. Meanwhile, traditional high-energy-consuming industries are transforming into green industries, such as cultural and creative industries and high-tech industries. This has promoted the comprehensive, coordinated and sustainable development of the economy, natural resources and ecological environment in Shekou area, Shenzhen.
Social benefits
After rebuilding, the old plants are revitalized. First, Shekou industrial development has been promoted a lot. For example, CMPD provides the enterprises in the park with supporting service and solutions and builds up a development platform for the enterprises. It also forms a strategic partnership with enterprises in the park and promotes the transformation and upgrade of the whole Shekou industries. Second, Shekou economy has been developed. By the end of 2014, Nanhai ECOOL has absorbed employment of more than 4300 people. Its annual output value is more than 6 billion, and it creates a total profit of about 1.8 billion yuan and pays taxes of about 600 million yuan. Shekou network valley attracts nearly 8,000 high-tech talents to settle in the park, and its gross output value reaches more than 20 billion yuan. Third, it continues the urban culture. Rebuilding old plants can retain the cultural heritage of the city and avoid the interruption of urban cultural context. Moreover, because of the integration of history and future, and the blend of tradition and modern, the reconstruction gives the city a cultural landscape with a fusion of history and modernity, which makes the city more attractive.
CMPD probes into the green reconstruction of the old factories, actively promotes and leads the transformation of urban development, seting a benchmark  and providing a classical reference for the whole industry.
The plants rebuilding displays the development process of Shekou industrial transformation and reflects the development direction of Shenzhen in the new era. In the future, CMPD will adhere to the mission of “building the green house and promoting the social progress” and go on strengthening green technology innovation capability, creating a comfortable, low-consumption architecture environment, creating a harmonious and ecological working environment and building a livable and pleasant new pattern of urban development.
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