CSPC ：Spreading Medication Safety Knowledge to Countryside

 Company Profile

CSPC was established in August, 1997, with a total asset of 15 billion yuan and over 20,000 employees. As a mega giant pharmaceutical corporation in China, it is the first pharmaceutical alliance between giants in China’s pharmaceutical industry as well as one of the large-scale pillar enterprises in Hebei Province. CSPC’s business focuses on the development, production and sales of pharmaceutical products, including 7 series, namely antibiotics, vitamin, cardio cerebral vessel drugs, antipyretic analgesic, digestive system drugs, respiratory system drugs and Chinese patent drugs.
Challenge
As people’s living standard constantly improves, farmers’ health has drawn increasing attention. The pressing problem for CSPC is to spread medication safety knowledge to farmers to quickly raise their awareness in this regard.
Solution
CSPC regards spreading medication safety knowledge to farmers as its responsibility. Focused on medication safety problem in rural area, CSPC donated 10 million yuan and established “CSPC Volunteer Service Fund” at China Volunteer Service Foundation in April, 2010.
At the beginning of the founding of CSPC Volunteer Service Fund, CSPC joined hands with China Food and Drug Administration and State Administration of Radio, Film, and Television to hold a nationwide non-profit movie publicity campaign named “Medication Safety Benefits Rural Area”. The movie campaign lasted for half a year in rural area in 15 provinces, including Hebei Province, Jiangsu Province, Zhejiang Province, Fujian Province and so forth, holding 30,000 events in total.
In June, 2010, CSPC, together with State Drug Administration and State Administration of Press, Publication, Radio, Film and Television, held “Medication Safety Benefits Rural Area” Rural Bookroom Health Program at Xibaipo, Pingshan County, and spread medication safety knowledge to rural area by donating popular science books to the rural bookroom.
Achievements
CSPC spread medication safety knowledge to rural area through various forms to raise the rational drug use awareness of farmers, and avoid irrational drug use. In addition, it could help farmers to develop good drug use habits and constantly improve people’s health.
In 2010, CSPC achieved the sales revenue of 13.088 billion yuan, an increase of 23% from the previous year, ranking the 2^nd in China’s pharmaceutical enterprises for consecutive 3 years. It paid taxes and yielded profits of 1.605 billion yuan, a year-on-year increase of 10.22%. In terms of tax payment, the total amount has reached 730 million yuan. Moreover, the export revenue has reached 550 million dollars, an increase of 22% from the previous year, ranking the 1^st in domestic pharmaceutical industry.
Prospect
Looking into the future, CSPC will adhere to the scientific outlook on development and hold the philosophy of “produce good medicine for China” to produce safe, effective good quality medicine as well as new and special medicine to care for people’s life and health. During the cultural heritage process, CSPC acts as a corporate citizen, performs corporate social responsibility by pursuing excellence, achieving innovation and giving back to society. In this way, CSPC has set up a responsible corporate image to make more contributions to realizing the economic development in Shijiazhuang as well as to building a “harmonious Hebei Province”.