Guangzhou Baiyunshan pharmaceutical Holdings Co.LTD: Opening a new model of“self-sufficient” post-disaster reconstruction

Company Profile
Guangzhou Baiyunshan pharmaceutical Holdings Co.LTD mainly engages in the R&D and manufacturing of Chinese medicine, plant medicine, chemical raw medicine and agent, biological medicine and health care products as well as provides pharmaceutical logistics and heath care services. The company has nearly 30 subsidiaries and six products with state-level intangible culture heritage. With more than 1000 kinds of pharmaceutical products, the company is committed to inheriting, promoting and popularizing the culture of health and medicine to advance the development of health cause.
 
Challenge
It takes time and efforts to aid suffering areas after disasters like earthquake and typhoon or other natural disasters. Apart from recovering water and electricity supply, as well as the rebuilding of school’s infrastructure and road, more importantly, the company needs helping the region be self-sufficient, namely helping them realize the local industry reconstruction. While at present, most enterprises make donations mainly in a direct manner, which failed to help the substantial development of disaster-hit area.
China’s southwest area is the one of the key markets of Wong Lo Kat for its large population and great market potential. Meanwhile, Ya’an, the birthplace of tea culture with rich humanistic connotations as well as water resources, is suitable for beverage enterprise. Wang Lo Kat hopes to find a new pattern of development which not only accords with its market layout but helps the reconstruction of disaster-hit area.
Solutions
Making Ya’an “self-sufficient” to promote public welfare
In April, 2013, 8 days after Ya’an earthquake, Wang Lo Kat Health Industry Ltd (affiliated to Guangzhou Baiyunshan Pharmaceutical Corporation) signed a cooperation agreement with the local government of Ya’an. By investing 300 million RMB to construct a production base, it made Ya’an “self-sufficient” by providing jobs, setting up production lines and other approaches. Wang Lo Kat fulfilled a long-term support to post-disaster reconstruction. In a year since then, Ya’an production base, as the key promotion project of the company, has set the goal of “one company drives a industry chain” and comprehensively has accelerated the pace of post-disaster reconstruction there.
Science popularization to facilitate exchanges
After a year of Ya’an earthquake, the first earthquake science museum and Wang Lo Kat herbal tea museum (Yaan) came into operation. After the completion, the museum will display the precious photos and articles on Ya’an earthquake to improve people’s self-rescuing awareness in earthquake. The herbal tea museum is the third one of this kind museum since its launches in Guangzhou and Beijing. The museum will popularize herbal tea culture by high-tech interactions to enrich local cultural and educational resources.
Achievements
Economical benefits:As the first production base in western area, Ya’an has provided important guarantee for Wang Lo Kat to explore southwest market by reducing production transformation distance, and helped improve products’ competitiveness.
 
Environmental benefits: Ya’an production base has initiated China’s first key procedures, including blending and pouring according to the standard of CMP. It also takes pro-environmental, energy-saving and emission reduction measures and makes the production process up to national standard. With the establishment of the base, the housing around the road has been renovated, ecological environment recovered and living environment improved.
 
Social benefits: Wang Lo Kat initiated China’s first post-disaster reconstruction mode from sole direct donation to enable the region to be self-sufficient by industry renovation. The initiative has improved charity efficiency, opened a multi-win pattern involving society, enterprises and government as well as drew the common development of plant industry and transportation industry. By holding talents recruiting activity, the base gives preferences admits to candidates from disaster-hit area to provide talents guarantee for the economic and social development of Ya’an. Meanwhile, the activity has improved people’s living standard and to a certain degree alleviated the local social problems like stay-at-home children and empty-nest elderly.
Prospects
Guangzhou Baiyunshan Pharmaceutical Corporation gives play to its property of public welfare as a pharmaceutical enterprise, inherits its idea of “benefiting the mankind and developing a charity mode featuring “timely, professional, and long-time effects”. Wang Lo Kat will increase its investment in the second-phase production base, and plan to create nearly 3000 jobs. The company will continue to engage in innovation and to improve corporate public benefits, creating a solid and diverse model of public welfare as well as realizing its upgrade from corporate welfare to public welfare. In this way, the company provides a reference for the innovation of public welfare model.